In this video blog I explain why it has proven so difficult to incorporate insights from the cognitive and behavioral sciences into the sustainability movement. Barriers exist in the idea adoption process due to the threatening nature of this vital knowledge.
We have to recognize and overcome issues like this as time grows short and the global need for strategic engagement and design only increases. Failure to do so will result in sustainable solutions not being implemented in time. And the consequences are just too serious to allow this to happen.