Imagine it’s the year 2050 and a vibrant, high-tech global economy is thriving. We made the transition away from fossil fuels. Our cities are designed around regional security and multi-layered resilience. Prosperity is widespread and capitalism has taken a new form that promotes human well-being as its modus operandi. In other words, we’ve transitioned to a configuration of sustainability and relative stability on a planetary scale.
How did we get here? It took a revolution.
But how did a movement comprised of rogue thinkers displace the existing powers that be? I’d like to suggest that the great 20th Century futurist, Buckminster Fuller, captured it in his assertion that “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
What if we were to take him literally and envision a parallel universe of global collaboration, one that has its own monetary currency, systems of governance, rules and agendas. Could such a system be built on a planetary scale to syphon economic productivity away from the existing model?
I want to suggest that this sci-fi future may be closer than we think. We’ve already got SEVERAL parallel universes of global collaboration. Twitter, Facebook, Wikipedia, and the Linux Operating System are all global platforms for collaboration with their own social order. Online games like World of Warcraft and the Gears of War series invite people to explore an alternate reality with hundreds of thousands of other people in real time. And we’re just scratching the surface of what these social technologies are capable of.
So what if the revolution takes place in a parallel universe? Here’s how it could happen:
Systems of virtual reality have been built on new capabilities from mobile technologies, distributed computing, and online gaming. This makes it possible for large numbers of people to operate in a virtual world that encompasses the real one. Alternate currencies and new management tools allow for the emergence of a new social order that syphons resources away from the old economy.
Writers like Cory Doctorow and Daniel Suarez have written several books that explore how weaknesses in cyber security enable entirely new forms of guerilla warfare and economic production. (I especially recommend For the Win by Doctorow and Daemon followed by Freedom by Suarez for the interested reader.) They offer a new way forward as technology outpaces the authoritarian systems of control that held democracies in check throughout history.
The futurist, Jane McGonigal, offers a vision for deploying alternate reality games to solve real-world problems. We are entering a new era of possibilities. And the timing is just right. It is increasingly clear to mindful observers that our current economic and political systems are grossly inadequate for the challenges confronting 21st Century humanity. The consolidation of wealth, combined with a frightening brittleness in supports undergirding the global economy (financial meltdown anyone?) and an onslaught of environmental and humanitarian crises makes it essential that we transition to integrated systems of regional resilience.
So what if the revolution takes place in an alternate reality? Is that how the social movements of the world break out of their silos and finally converge? Perhaps it is the way forward that has eluded the Boomer generation. And just maybe the Millennials will be up to the task that lays at their feet.
As for myself, I remain hopeful yet doggedly concerned about the challenges that stand ahead of us. What do you think? Can alternate reality gaming lead us to a new world that is real, viable, and designed to last?
Only the future will tell.

Joe,
Wonderful post! I’ve been intrigued also by the possibilities for virtual games to become the realm where the “utopia of utopias” takes form – and then seeds the actual realm. Here are my related ideas – http://is.gd/openworldgame (the alternate, utopias-breeding reality) and http://is.gd/princetontalk (opportunities to seed actual change).
Look forward to your comments!
Best,
Mark
@openworld @peerlearning
Openworld,
It sounds like we may want to play together. I love the idea of “gifts on the beach” in your slideshow. Building layers of alternate reality on top of existing systems enables many new possibilities for building trust that leads to meaningful collaboration.
This i believe: it is an empowered and profound Leadership Act to express Visions and Pathways to shape possible futures. Having stumbled upon a life motto at a young age – ‘Pursue the Possible’, i applaud this effort, premise and particularly the multi-faceted formula, as i view it now from having evolved into a Change Agent catalyst, coach, incubator, from this current ‘Vantage of Perspective’… as my journey took a several decade course from the foundation of Human Development and Leadership Development into supporting large scale social change as a social architect. There are parallels here in Joe’s work to the discoveries in the GTI, Tellus.org’s Great Transition Initiative which now is taking the form of TWC/GCM, the Widening Circle, Global Citizens Movement which produced a variety of Histories of the Future from Scenario Planning excerises based on the crisis of Sustainability forecasting over 20 + years…Now heading to the Rio + 20 Summit…You had me at the Bucky Quote !! great stuff…
Hi Wayfarer Doug,
I’m following all of those movements as well. Change is in the air and convergence is all around us. Our challenge is in getting the most out of this historic opportunity to catalyze transformative change with clear intentions and a positive shared vision.
Onward!
Joe
[...] write all of this by way of background for Brewer’s article, in which he suggests that social networking, free networked platforms, and gamers’ virtual [...]
Hi Joe,
great article, thanks. I think that the model you speak of has to be rooted both in the physical and materially/eventfully productive world. There is some degree of thought going into the notion that the cultural engineer/artist of today is as the merchant just at the rise of the mercantile class. For the merchant the developments that enabled the shift were in transport and communication. For the self-organising network of cultural engineers the internet provides the deciding factor of change.
I have thought a lot of this kind of development, feel free to email me if you want to hear about it.
Thanks again for the article.
Hello Eimhin,
I totally agree. A major gap in the thinking of environmental and social justice advocates has been the disconnect between their values and the need for integration with economic systems of production. This gap is now being breached in contemporary discourse. The next step will be to integrate alternate reality infrastructure (e.g. social media, digital communications, GPS systems, etc.) with local currency systems and real-world production (3D printers, open manufacture, global finance).
I’d enjoy the chat. Let me know if you want to talk!
Best,
Joe
[...] a forerunner). I saw a post from innovation strategist Joe Brewer today about a “Global Revolution in Alternate Reality“. He questions if alternate reality gaming can lead to a new world that is “real, [...]
[...] a forerunner). I saw a post from innovation strategist Joe Brewer today about a “Global Revolution in Alternate Reality“. He questions if alternate reality gaming can lead to a new world that is “real, [...]